About Jon Moore and Associates, LLC.


A collection of industry leaders specializing in Digital Marketing, Branding and Hospitality Sales, the team at Jon Moore & Associates has a proven track record of building demand through innovative and cutting-edge strategies in the Americas and Europe. By providing unique and creative sales and marketing solutions – each designed to create immediate and long-lasting returns from your renovations and capital investments – we can help you:

Create a pre-opening sales or marketing strategy.
Re-position your hotel or restaurant to compete effectively.
Tie your direct sales strategy to your business positioning, and marketing messaging.
Contend and win with innovative websites and optimization, search marketing, and content management.

The JMA team is poised to develop a strategic plan for your business, or help you with any of your immediate direct marketing tactics.

About Jon Moore


With more than 35 years’ experience leading Marriott International sales and digital marketing teams across North America, Jon Moore has brought together the industry’s “best of the best” to create Jon Moore & Associates. His background includes more than a decade leading an in-house field agency that partners with hotels of all sizes, brand types and budgets to grow online visibility, fill need times, and position properties to maximize owner investment returns. With an extensive background in Hotel Sales, Operations and Digital Marketing, his years of executive experience allow him to confidently interact with owners, headquarters/regional leadership, and property management.

Jon received his Bachelor of Science in Hotel & Restaurant Administration at the University of New Hampshire. He is a member of the UNH Hospitality Program Board of Advisors, with focus on marketing strategy—as well as an adjunct professor of Hospitality Management.

Our Partners


O'Rourke Hospitality Marketing

O’Rourke Hospitality Marketing is a full-service digital marketing and and creative agency focused exclusively on the hospitality industry—providing marketing solutions for hotels and resorts. The team is comprised of strategic marketers, art directors, web designers and developers with more than a decade of experience working in the hospitality industry. O’Rourke offers a full suite of marketing products ranging across creative services, web site design and development, SEO, pay-per-click (PPC), email marketing, web analytics reporting and digital media strategy.

O’Rourke’s clients include the entire family of Marriott International, Inc. hotel brands—as well as vast range of independent hotels and resorts, including Spruce Point Inn Resort & Spa, Basin Harbor Club, Chatham Bars Inn, The Lodge at Glendorn, Hotel Amarano, Winvian Farm, Hoposa Hotels, The Meridian Club, Trapp Family Lodge, 250 Main Hotel—just to name a few. As well as hotel management companies, including HEI Hotels & Resorts, Shaner Hotel Group and Winegardner & Hammons Group.

Casual Fridays Tyler Anderson Bill Vieux

Tyler Anderson and Bill Vieux, Casual Fridays

Led by Tyler Anderson and Bill Vieux, Casual Fridays is a social media and content marketing agency bringing creative storytelling, data-driven strategies and genuine customer care together to deliver world-class experiences on social media. Drawing on deep expertise working with dozens of hospitality and tourism clients across the U.S., Casual Fridays comprises marketers, creators and producers that create compelling campaigns to engage travelers and drive results.

As the creators of Tack, a user-generated content curation platform, Casual Fridays helps businesses engage with customers and feature their photos. At the forefront of emerging technologies and trends, Casual Fridays also produces an industry-recognized top-rated podcast, The Social Media Social Hour hosted by Tyler Anderson, and the annual conference, Social Media Day San Diego.

Laguna Strategic Advisors Ed Fuller

A hospitality industry leader, educator, and best-selling author, Edwin D. “Ed” Fuller is President of Irvine, California-based Laguna Strategic Advisors, a global consortium that provides opportunities and services to independent providers of business consulting services.

Culminating with his service as Marriott International’s President and Managing Director of International Lodging for nearly 22 years, Mr. Fuller’s distinguished, performance-driven corporate career spanned four decades. His results included the creation of 80,000 new jobs worldwide, the formation and operation of 555 hotels in 73 countries, $8 billion in annual sales, and the implementation of multiple environmental, philanthropic, and educational initiatives.

Ed Fuller’s colorful and real-world experiences are recounted in his top 20 best-selling business book, “You Can’t Lead with Your Feet on the Desk,” published globally in English, Chinese, and Japanese by John Wiley & Co. in 2011.

Over the years, in addition to his business world experience, Ed Fuller has focused his energies on supporting educational and corporate social responsibility activities. An active alumnus of Boston University, he is former Vice Chairman of its Board of Overseers, former President of the University’s Alumni Association and a former Trustee. He served as Chairman of its hospitality and management school’s advisory board for 12 years, and is a member of the President’s International Advisory Board. In 1998, he received the Alumni Award, the University’s highest honor.

Mr. Fuller served as a Captain in the U.S. Army and was awarded the Bronze Star and Army Commendation Medal for service during missions in Vietnam and Germany.

Stephanie Hampton

Stephanie Hampton is the President and Founder of Hampton Communications LLC, where she advises organizations and leaders on communications strategy and delivery.

Stephanie is a highly accomplished and transformational leader, having earned her stripes at Marriott International, the world’s largest hotel company.  Over a career that spans 25 years, Stephanie was instrumental in key moments of the company’s history, including its CEO transition from Bill Marriott to Arne Sorenson, and the company’s acquisition of Starwood Hotels and Resorts.

As Marriott’s Vice President of Global Communications, Stephanie led a reinvention of Marriott’s internal and external communications platforms, introducing digital storytelling and social media strategies aimed at a global and mobile audience.

A gifted writer and communications coach, Stephanie’s expertise includes media relations, speechwriting, employee engagement, crisis communications, digital storytelling, and social media.

Kate Burda & Co. Kate Burda

Kate Burda, Kate Burda & Co.

Kate’s life’s work is about the power of connection and clarity to drive outcomes. What is known is; when people are able to clarify what they want or need within their business they are able to achieve their aspirations faster. Kate works with teams on understanding the ‘Science’ of their business to set a clear strategy as a centrum. Pair this with an elevated connection to clients and customers and you have a speed to not only delivery, but results.

Kate’s work has been both inside the hospitality world within IHG, Hyatt, Hilton and Marriott, as well as within other Fortune 500 companies, such as; Medtronic, Hub International Investment firms. Her talent and experience lies within her body of work she brings to our team is focused on four cornerstones of efficacy; Science & Strategy, Process & Customer Engagement, Art & Talent Optimization, and Sales Operations.

As principal of Kate Burda & Co., Kate currently works with Fortune 500 companies in aligning disciplines of companies to drive revenue collaboratively. She has lead revenue teams for the past 25 years in the hospitality sector, from multi-national brands. Her career path has included Vice President of Sales & Marketing for Hyatt Hotels, Vice President of Sales & Marketing for CSM an owner and management company for multi-brand hotels, commercial, and residential real estate, as well as most recently working with a start up real estate development firm. Her work has encompassed development of start-ups, growth companies, revenue strategies through bankruptcy, as well as building value for the exit sale.

Kate has her Masters in Business Administration from the University of Colorado where her focus was finance. She has her undergraduate degree from the University of Wisconsin-Stout in Hospitality.

Susan Tompkins Payne

Susan Tompkins Payne

Susan is a results-oriented, entrepreneurial marketing professional rich with brand, property, and agency experience. She is able to combine her creative talents with abilities in strategic planning, project management, market positioning, and developing cutting edge business solutions. She is an expert in managing client relationships, field marketing teams, building property, and brand awareness while driving share growth.

Susan has over 30 years of marketing experience in the travel hospitality industry, most recently as Senior Director of Global Field Marketing for The Ritz-Carlton Hotel Company. She has held the position of Director of Marketing Communications for the Renaissance Brand team, Regional Director of Field Marketing for Marriott in the Caribbean & Latin America, as well as Marriott Hotels Southeast US. Susan also boasts a decade of agency experience as an Account Executive, Media Buyer & Supervisor, and Planner.

StrategizeIt Consulting Theresa Heldt

Theresa Heldt, StrategizeIt Consulting

Theresa is a forward‐thinking strategist known for her business acumen and no‐nonsense approach. Theresa’s passion focuses on engaging associates and measurably changing their behaviors to increase profits and customer loyalty. With over 25 years of professional experience, Theresa provides expertise in the areas of strategic planning, brand positioning, team building, leadership development, and executive coaching.

In her role at StrategizeIT Consulting, Theresa provides customized solutions for her clients that deliver improved performance and better business results. She received her Bachelor’s of Administration in Industrial Psychology with a focus on organizational development from Cardinal Stritch University in Milwaukee, Wisc.

GoldenBoy Creative Greg Granillo

Greg Granillo, GoldenBoy Creative

A strategic, big-picture thinker, Greg is an award-winning copywriter and creative director with more than 15 years’ experience creating everything from branding and positioning to direct mail, websites and videos. A seasoned copywriter, Greg is passionate about the well-crafted word and uses research, a thorough understanding of the client’s situation and collaboration to develop compelling content that not only touches the reader’s emotions, but also effectively delivers the appropriate message.

Greg earned a Bachelor’s of Arts in journalism from the University of Arizona and has worked with a range of nationally recognized and local clients including Marriott, Ritz-Carlton, Hyatt, Honor Health, Cigna HealthCare, Scottsdale Convention & Visitors Bureau, Royal Palms Resort & Spa, azcentral.com, The Phoenician Resort and more. He has also done work for charitable organizations such as Chandler Compadres, Southern Highlands Charitable Foundation, Home of Miracles and The Arizona Kidney Foundation. Learn more about Greg’s work at GoldenBoy Creative.

Gordon Lambourne

Gordon Lambourne, G5 Communications

Gordon Lambourne is the President and Founder of G5 Communications, LLC, a newly formed consultancy service specializing in consumer, brand and corporate communications. As the former Senior VP, Global Public Relations for Marriott International, Inc., the world’s largest hotel company, Gordon played key roles in many of the company’s most transformative moments. With more than 20 years of leadership experience in all aspects of communications, he served as a trusted member of Marriott’s senior management team, known for developing and implementing successful PR strategies and campaigns. Areas of expertise include:

  • strategy & planning
  • consumer & marketing PR
  • corporate communications
  • international PR
  • brand PR
  • multi-channel media relations
  • experiential PR
  • social media PR
  • content & storytelling
  • issues management
  • multicultural PR
  • speech writing

Gordon was also the recipient of the 2015 Hospitality Sales and Marketing Association International (HSMAI) Winthrop W. Grice Award for Lifetime Achievement in Travel and Hotel Public Relations.

Conner Communications Roger Conner

Roger Conner, Conner Communications

Roger Conner, a 30 year career Marriott Communications executive, is founder and President of Conner Communications, LLC. His experience spans the full range of marketing and corporate communications, but his specialty is Crisis Communications/Issues Management—having handled the 9/11 loss of the Marriott World Trade Center Hotel, the assassination of Rabbi Meir Kahane at the NY Marriott Eastside, and the suicide bombing of the Islamabad Marriott that killed 54 people.

In the world we live in today, Roger can insure that you and your hotel/organization are prepared for any crisis with a state-of-the-art Crisis Communication Plan, Media Training, Media Relations/Crisis Response, and Social Media Crisis Management. In addition, he can serve as your personal “24/7” media spokesperson in the event of any crisis or issue.

Get In touch with us

Let’s talk to discuss your needs.
Complete the form below, and we will reply to you shortly. For immediate inquiries, call Jon Moore at (781) 710-0193 or email him at Jon@JonMooreAssociates.com.

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